HTML Tricks for the Non-Technical Marketer

If I were to ask this question to many entrepreneurs, the flexibility to edit HTML (Hyper Text Markup Language ) would not often come up as one in every of them.

I’m going to allow you to in on a bit of secret: figuring out HTML is a particularly useful ability that each web marketer ought to know and may simplybe taught. This doesn’t imply it’s essential to turn into an internet developer; being comfy with simply the fundamentals will make you invaluable in your marketing job.

Studying the basics of HTML can free you from relying in your webmaster or a third-party program for easy updates, and it’ll allow you to replace your web site, e-mail newsletters, or in some circumstances add hyperlinks and graphics to boards and social media websites. And naturally, it’s at all times an important ability to incorporate in your resume!

HTML Fundamentals

For those who’re simply studying HTML for the primary time, I might extremely advocate studying the article, ” Basic HTML Every Internet Marketer Should Know .” Then bookmark it or print it, and stick in proper in your desk. It covers the fundamentals of hyperlinks, photographs, lists, and a few font properties. THIS article, nevertheless, is extra of a Half II and can cowl some extra suggestions and methods to increase your ability set.

Extra HTML Tips

Now that you’ve the necessities of HTML down pat, listed here are some extra methods you’ll be able to simply use:

1. Aligning Photos and Textual content Wrapping

By default, while you place a picture on a web page, every other parts round it (reminiscent of textual content) transfer down beneath it. Oftentimes, this may not look fascinating. For those who’d as an alternative prefer to wrap textual content round a picture, all you want is the align attribute.

Code Earlier than (No Alignment):

<img src=”screen-create.png”>
Your textual content right here…
HTML Image Tracks 1

Code After (Left Aligned):

<img src=”screen-create.png” align=”left” >
Your textual content right here…
HTML Image Tricks1

Relying upon your format, you need to use the next choices:


You can too add further area across the picture in case you don’t need textual content to be too shut. You are able to do this by including vspace (vertical) and hspace(horizontal) to your picture tag. The upper the quantity, the more room there might be across the picture:

<img src=”screen-create.png” align=”left” vspace=”20″ hspace=”40″ >
Your textual content right here…
HTML Image Tricks 3

2. Altering Font Kinds

Sure, a number of web site editors do include a rich-text possibility to alter the kinds of your fonts. Nonetheless, there have been many instances I can recall nonetheless needing to know primary HTML font tags in order that I may have extra management over my font kinds. Listed here are some straightforward ones to make use of:


A. Daring Textual content


<b> That is daring Textual content </b>
That is daring Textual content </robust>


That is daring textual content

B. Underlined Textual content


<u> This textual content is underlined </u>


This textual content is underlined

C. Italicized Textual content


<i> This textual content is italicized </i>


This textual content is italicized

D. Font Dimension


<font measurement=”2”> This font is measurement 2 </font>


This font is measurement 2

E. Font Colour

Font colours can use written colours or HEX codes. Click here for a HEX color generator .


<font coloration=”black”> This font is black </font> 
<font coloration=”#FF0000”> 
This font is pink </font>

This font is pink

F. Font Sort

Change the kind of the font.


<font face=”verdana”> This font is Verdana </font> 
<font face=”trebuchet ms”> This font is Trebuchet MS </font>


This font is Verdana
This font is Trebuchet MS

The next are thought of web-safe fonts:

Arial, Arial Black, Comedian Sans MS, Courier, Courier New, Georgia, Helvetica, Influence, Palatino, Instances New Roman, Trebuchet MS, Verdana 

G. Mix A number of Properties

Here’s a method you’ll be able to mix a number of parts in your content material:


<font face=”comedian sans ms” measurement=”2” coloration=”inexperienced”><robust><u> This font is Comedian Sans MS, Dimension 2, Daring, Underlined and is the colour Inexperienced </u></robust></font>


This font is Comis Sans MS, Dimension 2, Daring, Underlined and is the colour Inexperienced

three. Blockquotes

Blockquotes are nice method to pull a quote out of a paragraph and make it an indentation. Right here is an instance (Word: you have to CSS to model the precise quote, which we’ll cowl in a later lesson!) :

HTMLTricks Blockquote


<blockquote>“For those who wait till there’s one other case examine in your business, you can be too late.” – Seth Godin</blockquote>


“For those who wait till there’s one other case examine in your business, you can be too late.” – Seth Godin

four. Horizontal Strains

This tag will draw a line horizontally throughout your web page or a piece of the web page, relying upon the place you place it. All you want is the <hr> tag, which stands for ‘horizontal rule.’




You can too management the size ( width ) of the road and thickness ( measurement ) .


<hr measurement=”10”   width=”50%” >


To make the road stable, use the attribute noshade :


<hr measurement=”10” width=”50%” noshade >



5. BONUS: Feedback Tag

love this trick and use it quite a bit. Typically, it’s essential to make notes in your markup however don’t need them to point out publically on the web page. I additionally use this to save lots of HTML in a web page that I don’t essentially need to delete, however I don’t need it present on the web page both. This fashion, if I ever want the code, it’s nonetheless there, hidden within the background.

All it’s essential to do is put the notes or HTML you need to conceal by surrounding it with the beginning feedback tag <!– and the top feedback tag –>


<!– Listed here are my notes and HTML I need to conceal –>

HTMLTricks CommentsTag

Hopefully this information offers you a superb baseline for further HTML methods. When you begin utilizing these, you’ll be effectively in your method to changing into an HTML guru!

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